(English) Web analytics consolidation in Europe

评论

1. 

   Yes, this new acquisition is quite interesting. Another example of what’s going on in the filed of Web Analytics: integration, integration, integration. I am also a big fan of integration, having the opportunity to work in behavioral and attitudinal analyses, with multivariate testing.

   However, with this strong trend amonst WA vendors to become litterally the equivalent of ERP systems for Internet marketing, I foresee (well, no big insight here) a substancial leap in the application AND analytical complexity. This means that the human resources shortage is going to be even more painful for many companies.

   Another impact is the usual lack of analytical culture in still too many organizations. I just wonder to what extend they will appreciate, and be willing to pay for, all those new functions.

   Jacques Warren