(English) Chance finds with online shopping

评论

1. 

   Thanks Gerry for an interesting comparison of high street and online shopping experiences.

   Of course, some of the attributes that we use for judging products (such as fit, taste, touch and smell) are not supported well online. However, for other products, online mechanisms have created new experiences and opportunities. I have recently worked on a project that analysed brand associations across channels. As a thought experiment I asked my colleague, Thibault Baradat-Bujoli, to create an illustration – What if Amazon had a shop on the high street?

   http://free.bou.me/bozo-shop/090722-thyb-bozo-shop-100dpi.jpg

   Whilst, the ideas in the above illustration are impractical, it demonstrates how well Amazon supports its customers in finding product related information and in discovering and exploring products through concepts that are not currently possible in the high street.

   Ofer Deshe

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