User Experience
MyTravel
MyTravel数字产品战略性变革主要解决网站面临的关键问题,并根据可利用资源按照主次顺序逐次解决。
第1阶段—简化流程。通过减少预订步骤、改善搜索系统、重新设计报价系统,预订所需时间减少了40%。
第2阶段—优化设计。我们进行了一系列导航和设计优化,使网站更加直观,允许用户根据自我需求进行最优化选择。
第3阶段—升级体验。完美结合Web2.0内容,为顾客提供全方位体验。
结果振奋人心—MyTravel目前超过20%的业务通过网络开展,求助电话减少了200%。
根据标签浏览貼吧
accessibility, Analytics, Analytics strategy, app, Apple, ClickZ Articles, Consumer insight, cross-channel, customer, Customer centricity, Customer engagement, customer experience, customer research, customer satisfaction, data, Data integration, Data mining, Facebook, foviance, Google, International, iPad, iPhone, Measurement, mobile, multi-channel, Optimisation, Podcast, Predictive analytics, research, Segmentation, social media, social networking, Surveys, testing, Twitter, usability, usability consultancy, usability testing, user experience, users, user testing, web analytics, 娱乐, 近期活动