John D'Arcy

John 个人简历

John D’Arcy is a Lead Consultant at Foviance and has helped clients measure and optimise their marketing communications for over 15 years and is an authority on web analytics, data visualisation and statistical modelling. He has used techniques such as segmentation, targeting and econometric modelling to drive increases in marketing ROI in the Media, Technology, Automotive, Financial and FMCG industries. John’s analysis has been used for projects as diverse as developing the measurement strategy for the launch of a major online store to the optimisation of pan-European automotive sales regions. John’s analytics teams have consistently uplifted their client’s revenue by over £1 million each month.