Gerry Duffy

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Gerry Duffy has worked on a range of projects in gaming, banking and retail. A particularly interesting project he has been involved with, is measuring emotional engagement, EEM™, applying the research findings to a real user experience. Gerry holds a Masters degree in Human Centred System from City University.

"In addition to finding reliable ways of measuring emotional engagement, I am very interested in the usability and user experience with mobile devices. Mobile is the future of technology, and is an area that poses new and interesting challenges, both for businesses and for user experience experts."

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