History

From specialist usability company in the year 2000, to internationally-renowned customer experience consultancy in 2010 working with world-leading brands– take a look at our timeline to find out about the history of Foviance.

Timeline

Feb '01

Company launches as The Usability Company

Apr '01

Win our first client – MTV

Jun '01

Win our second client – Barclays

Aug '01

Launch partnership with US based Usability Sciences Corporation to launch WebIQ in Europe.

Sep '01

Marty Carroll invites Catriona Campbell to join the UK UPA Board.

Oct '01

Work with BSkyB on the launch of interactive services including the red button.

Nov '01

Jakob Nielsen the guru of web page usability speaks with Catriona Campbell at Internet Magazine’s “Building Successful Web Sites” conference at the QE2 conference centre in London.

Mar '02

Catriona Campbell named one of Internet Magazine’s 50 most influential people in the UK Internet industry.

Aug '02

Become first RNIB See It Right accredited partner

Sep '02

Catriona Campbell appointed Vice Chair of the British Computer Society HCI Group.

Oct '02

Help Camelot create their National Lottery website and multi-channel offering.

Nov '02

Marty Carroll appointed Vice President of the UK UPA.

Jan '03

Tobias Misera joins as Head of User Centred Design.

Feb '03

Join WebTrends Insight network

Jul '03

Help the Royal Mail launch the “Smartstamp” – the world’s first online stamp.

Feb '04

Test Microsoft’s Tablet PC with NHS.

Oct '04

Complete management buy-out of investor.

Mar '05

Commended in Revolution’s Agency of the Year award.

Apr '05

The Usability Company announces a merger with WebAbacus.

Sep '05

Company relaunches as Foviance with new branding

Sep '05

Launch of Experience Management service.

Mar '06

Release of e-mail usability white paper.

Catriona Campbell named in E-Consultancy and NOP World’s list of 100 most significant contributors to the development of the Internet.
Conduct global research for Adidas.

Jan '07

Foviance forms partnership with Keynote Systems

Apr '07

Become accredited Omniture partner.

Sponsor NMA Effectiveness Awards for third consecutive year

Sep '07

Carry out usability research on Barclays’ PINsentry.

Published Generations research for Travolution – how different age groups buy travel.

Jan '08

Foviance agree partnership with Knexus.

Apr '08

Make Shelter official company charity.

Sep '08

Launch of Experience Blueprint service.

Cross-channel research into Travel market published in Travolution magazine.

Present EEG research at EIG conference in Barcelona.

Nov '08

Foviance acquires Applied Insights. The acquisition brings Applied Insight’s director and co-founder Neil Mason to lead Foviance’s analytical consulting team.

Dec '08

Foviance releases two Travel sector white papers. Focussing on multi-channel travel and Improving Customer Experience in Travel. White papers are available for download on our website.

May '09

Foviance white paper released, describing how our approach, EEM™ (emotional engagement measurement™) can offer up significant new insights into the role emotions play in decision making.

Jul '09

Foviance conducted research commissioned by Oracle to better understand online security measures and their impact on customers.

Dec '09

Foviance white paper released. ‘Allowing customers to self-serve cross-channel’ looks at the increasing value of transactions carried out online, with survey feedback on why people aren’t purchasing online.

Feb '10

Foviance conducted research commissioned by CA to better understand ‘web stress’, which shows that when online expectations aren’t met, people quickly become agitated, confused and have to concentrate 50% more than normal.