Would you like batteries with that Madam?

I was recently in an electronics store buying a remote controlled car. At the cash desk the sales assistant informed me that my product did not contain any batteries She also knew which ones I needed from the store, which thankfully also happened to be on sale! This type of input and customer service is not only helpful but also unobtrusive. Although this is a good marketing strategy, I appreciated her assistance and found it to be a good customer experience.

The cross-channel sale was beneficial for the store, yet also necessary for the purchase of my product. If I had gone home to find that there were no batteries included it would be annoying for me to have to go out again to buy some. The sales assistant’s observations enabled me to return home and use the remote controlled car immediately. This experience made me think that sometimes a little offer on the side makes the whole product and the job of buying it a whole lot easier. Her ‘interference’ in my purchase was not only appreciated by her manager, but mostly by me.