Welcome!

This post originally appeared on Applied Insights’ blog. Foviance acquired Applied Insights in November 2008, with Neil Mason joining us as Director of Analytical Consulting. As part of this acquisition, we’ve incorporated Applied Insights’ blog into our own.

Hi there and welcome to the Applied Insights blog.

In this blog we’ll be taking a look at various issues and topics in and around the analytics space. We’ll be blogging about the things that we’re interested in and hopefully you’ll find it interesting as well.

We aim to cover topics such as:

  • Trends in the web analytics market, particularly in Europe
  • Principles and best practices in web analytics, consumer analytics and predictive modelling
  • Practical challenges and issues in the deployment of analytics and insight

We’ll be looking to bring you interesting news and views, not only our own but also by chatting to key movers and shakers in the industry.

Let us know your thoughts as we go along.

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