Welcome to the Foviance Newsletter: March 2010

Welcome to the Foviance ‘crossing the channels of experience’ March newsletter. I have taken over as editor this month, as sadly Marty has decided to leave Foviance after nine years. Marty is leaving the life of consultancy to set up a new online venture and we wish him the very best of luck and success.

In this issue we focus on cross-channel customer experience. I relay my own experiences from a recent practical master class with a number of senior marketers, Sean shares his views on information visualisation, Adam points the way ahead for mapping experience, while Guy rises to the challenge of cross-channel measurement.

If you enjoyed this latest newsletter, you might also enjoy reading and commenting on some of our consultants’ thoughts and opinions on our regularly updated blog page.

I would be very interested to hear from you directly with any feedback.

Paul

Paul Blunden, CEO, Foviance

In this issue:

Customer experience master class

Information visulisation

Mapping the experience

Conquering cross-channel customer measurement