Welcome to the Foviance newsletter January 2010

By Marty Carroll

This is the first Foviance newsletter of 2010; a year we believe will be remembered for the true emergence of the mobile internet as a mature, ubiquitous, mainstream technology.

I offer my reasons for this optimism with a round up of the key factors which will be driving mobile internet adoption and development in the year ahead. Paul suggests that the signs all around us indicate that mobile customer engagement is already gathering impressive momentum. Xavier looks at the shape the evolving mobile internet will take and offers some insight into for businesses planning their own strategy in the light of instantly popular app technology. And finally Clare looks at the impact all this will have for more traditional content publishers and how they are evolving to embrace rapid mobile innovation and adoption.

You might also enjoy reading and commenting on some of our consultants’ thoughts and opinions on our regularly updated blog page.

I’d also be very happy to hear from you directly with any feedback.

Marty

In this issue:

• 2010: The year of mobile
• The ‘Determined Creep’ of mobile customer engagement
• Mobile websites versus mobile applications
• An all-consuming interest in mobile content