Welcome to the Foviance newsletter for June 2009

This month we’re taking a look at where brand meets customer experience. In my column, I’ll explain why operations directors must be involved in rebranding exercises. Sean looks at the role intranets can play in reinforcing brand values internally, so that they are reflected in every customer interaction.

Paul asks whether the recession will drive integration, and ultimately improve customer experience. He also shares an interview he conducted with Jason spencer, managing director of Millward Brown in Shanghai. Find out how digital marketing differs in China.

As ever, if you’ve got any queries or would like to chat about how we can help you to align your customer experience and brand, feel free to email me.

Marty.

• Will the recession drive integration?
• Internal affairs
• Brand and the customer experience
• The Chinese Way