Welcome to the Foviance Newsletter: August 2010

Welcome to this latest edition of your Foviance newsletter. In this issue we look at the changing face of mobile customer experience and the rapid developments we’re witnessing in 2010: the year of the mobile.

Firstly, Xavier expands on the boom in mobile retail apps. Sean opens up the debate on future direction of targeted mobile advertising. And Jamie enlightens us about ‘Yam-Yams’ and the fickle world of mobile gaming.

I hope you enjoy this latest newsletter.You might also enjoy reading and commenting on some of our consultants’ thoughts and opinions on our regularly updated blog pages.

I would be very interested to hear from you directly with any feedback.

Paul Blunden, CEO, Foviance

In this issue:

Making the most of retail apps
Going local with mobile advertising
Cross-channel experience for Yam Yams!