Comments on: Web analytics consolidation in Europe http://www.foviance.com/what-we-think/web-analytics-consolidation-in-europe/ Foviance is a ground-breaking customer experience consultancy, providing usability consulting services, web analytics, user experience and accessibility consultancy in London, UK. Fri, 20 Jan 2012 10:29:07 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Jacques Warren http://www.foviance.com/what-we-think/web-analytics-consolidation-in-europe/comment-page-1/#comment-2591 Jacques Warren Mon, 19 Feb 2007 15:03:16 +0000 http://www.applied-insights.co.uk/news/2007/01/19/web-analytics-consolidation-in-europe/#comment-2591 Yes, this new acquisition is quite interesting. Another example of what's going on in the filed of Web Analytics: integration, integration, integration. I am also a big fan of integration, having the opportunity to work in behavioral and attitudinal analyses, with multivariate testing. However, with this strong trend amonst WA vendors to become litterally the equivalent of ERP systems for Internet marketing, I foresee (well, no big insight here) a substancial leap in the application AND analytical complexity. This means that the human resources shortage is going to be even more painful for many companies. Another impact is the usual lack of analytical culture in still too many organizations. I just wonder to what extend they will appreciate, and be willing to pay for, all those new functions. Yes, this new acquisition is quite interesting. Another example of what’s going on in the filed of Web Analytics: integration, integration, integration. I am also a big fan of integration, having the opportunity to work in behavioral and attitudinal analyses, with multivariate testing.

However, with this strong trend amonst WA vendors to become litterally the equivalent of ERP systems for Internet marketing, I foresee (well, no big insight here) a substancial leap in the application AND analytical complexity. This means that the human resources shortage is going to be even more painful for many companies.

Another impact is the usual lack of analytical culture in still too many organizations. I just wonder to what extend they will appreciate, and be willing to pay for, all those new functions.

]]>