The player’s experience of sports betting

Foviance Lead Consultant, Tobias Misera spoke at the Clarion Gaming’s BetMarkets in March 2009. The conference took place in Vienna, Austria and focused on improving customer acquisition, expanding abroad and domestically, and the importance of diversifying revenue channels.

The presentation was concerned with “The players’ experience of sports betting” and Tobais was fortunate to have a prime speaking slot on the first day of the conference.

Halfway through his talk he invited a member of the audience to join him at the podium and to demonstrate the difficulties users experience when placing a bet. After asking the audience for a random sportsbook site to test with, he set a simple task of placing a bet on a football game. Tobias explained “While the audience looked on, my volunteer struggled to find the correct market and eventually gave up, explaining that by now he would go to a different site. This demonstration only took 5 minutes but it summarised my talk perfectly: “How can you afford not to test your products with customers.”

“I’m still surprised that companies invest so little in creating a positive online experience for their customers while it is so easy for us to measure the experience and to improve it.” said Tobias.