That little bit extra

By Lucy Carruthers

I recently downloaded a free trial of Axure. After hearing so many good things about it from colleagues I decided I must try it. After entering my email address as requested I unticked the e-marketing box out of pure habit just as I was scanning the text. After unticking it my eyes reached the last few words ‘about one email a month’. This was enough to make me stop and reconsider. While part of me would like to know about updates and news what I didn’t want was to be inundated with emails and my natural instinct in all these situations is to opt out. But once a month or thereabouts I can cope with. So I reticked the box. Including that little piece of extra information has meant that Axure has the means for ongoing communication with me. Clever work.