ShopDirect case study, e-Commerce Expo presentation

By Arthur Moan

By all accounts the first e-Commerce Expo in the North of England was a huge success. Visitor numbers topped 850 which was 40% more than anticipated by the organisers. Visitors were delighted with the convenience of attending a high quality conference programme, and meeting key e-commerce suppliers at the exhibition in Manchester. The organisers have stated that next year – yes there will be a next year; they will be significantly increasing seating capacities! This is good news as the Keynote room and both theatres were oversubscribed for most sessions including mine. The theatre I was in could seat 75, however; all seats were taken plus more than 10 people were standing at the back. I was on at the same time as the IMRG and Bazzarvoice, so was happy my room was packed with so many visitors willing to sacrifice listening to industry advocates and global e-Commerce suppliers to listen to the ShopDirect / Foviance case study.

My client Sam Barton – Head of Content and Interaction Design, attended my session representing ShopDirect and he was delighted with the presentation, his words were “It was excellent and certainly made ShopDirect stand out from the crowd”‘. He liked it so much that he has taken the presentation from me to distribute internally. I have since had several requests for a copy from the event organisers based on requests they have had and they keep flooding in. Most recent feedback: “Quick note to say thank you very much for a brilliant presentation at ecomm North Expo. Have to say, I found all tracks in theatre 2 that day to be very good, but most had only to sell their own company, whereas you covered both Foviance & ShopDirect and did that very well. Good stuff.”

Looking forward to next year!