Reading the reader

 By Clare Mitchell Crow

Late last year I had the pleasure of interviewing Marc Sands, Director of Marketing at Guardian News & Media, and I remember him stating that he thought, given time, ebook devices would have a profound impact on our consumption of written materials. Not being an early adopter, I had heard of them yes, but at that time had never actually seen one in use.

I spend a decent amount of time commuting and travelling overseas for work and in the past few months I have seen just two people use them – however, style seekers take note, as a result of my contributions to Foviance’s thought leadership, I too am now the proud owner of a reader, I wondered how the reader would change my reading habits, if at all. Would it offer everything I want or expect from a book? I have been using my reader on my commute to our London office.

It’s a bit too early to say if the reader can replace a book for me. But my first impressions were that it was super slim and sleek. And after an initial usabilty error of trying to turn it on by ejecting a memory card, I have been impressed with its range of ‘book’ features.

And, now, after a few days of reading, I can tell you what I like: I like that it was shipped with a hard cover that not only protects it but also allows me to feel like I am holding an open book. At the touch of a button I can bookmark my page. When you turn it on, the first menu item it offers is to ‘continue reading’, so it is easy to return to where you last were – no more lost bookmarks or dog-eared pages.

I know there is far more to explore in this brave new world. I am keen to get the end of my first ebook, and then I’ll be in the position to comment on issues such as battery life, how I go about buying new titles, the glare resistant screen that I hear so much about, and on whether the user experience can match the feeling of getting lost in a book.

Comments

  1. Just as you, I powered it by pressing the memory card slot. It was a simple arrow direction that told me I should do that. I assume it would (will?) be as simple to correct it by turning it 180 degrees. There is one thing you mentioned in our conversation whilst I was experiencing your reader that stuck in my mind – ebook devices will never be able to mimic that feeling of being halfway a story by using your fingers to measure the thickness of what’s left compared with the thickness of what has been read thus far… Whether this and other tactile subtleties will matter, is still a matter of debate. Perhaps the issue of ebook devices has more to do with the type of book you intend to read (e.g. research/reference vs. fiction) than reading habits overall. And that calls for directed marketing approaches.

    Mariana da Silva

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