Optimising Your Online Budget

Sean Burton, Analytic Consultant within Foviance’s Applied Insights team recently spoke at NMA’s Live ‘09 event on optimising online spend. The one-day conference focused on maximising the return from online investments.

He said “the presentation focused on the comparison of on-line & off-line conversion rates, highlighting the fact that typical on-line conversion rates are less below 10% and that in today’s current economic climate this is simply unacceptable.”

Sean referenced two case studies showing the value of online analysis from web analytics and surveys to highlight key pain points suffered by your customers allowing you to prioritise site changes based on true ROI.