Online banking vs. Offline banking
Please note this white paper was produced in 2001
The argument of whether consumers can actually trust their finances to virtual companies has been raging since the earliest days of online banking. The main issue to concern most users is obviously that of security, and banks have done their utmost to allay these fears.
The one fact that those willing to trust the internet for their banking will often argue is that all money is virtual anyway, there are no high street banks that actually keep individual clients money in a box in their safe any more.
With this in mind, one of the main quantifiable differences between banks with a bricks and mortar presence in the real world and those residing purely in a virtual world is usability.
Good usability reflects well for the site and gives users an impression of reliability and security.
Customers are now more concerned with the level of service they will receive from their online bank, and if the bank can’t get it’s internet presence right, it appears that any level of trust assumed by having a real world presence will count for very little to the user.
After all…”If they can’t use it, they won’t use it”
To obtain a copy of this white paper, please email us.
Please note this white paper was produced in 2001
The argument of whether consumers can actually trust their finances to virtual companies has been raging since the earliest days of online banking. The main issue to concern most users is obviously that of security, and banks have done their utmost to allay these fears.
The one fact that those willing to trust the internet for their banking will often argue is that all money is virtual anyway, there are no high street banks that actually keep individual clients money in a box in their safe any more.
With this in mind, one of the main quantifiable differences between banks with a bricks and mortar presence in the real world and those residing purely in a virtual world is usability.
Good usability reflects well for the site and gives users an impression of reliability and security.
Customers are now more concerned with the level of service they will receive from their online bank, and if the bank can’t get it’s internet presence right, it appears that any level of trust assumed by having a real world presence will count for very little to the user.
After all…”If they can’t use it, they won’t use it”
To obtain a copy of this white paper, please email us.
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