New report by Foviance assesses if key mobile operators are optimising their online user experience in the UK
Foviance compared the online user experience of the 4 top mobile providers in the UK to see if they are optimising their online user experience in the UK:
- Orange Shop (rather than the portal page)
- Vodafone
- T-Mobile
- O2
The comparable experience was assessed across the homepage, navigation and 3 key user journeys – phone comparison, accounts online and online help.
The websites were scored according to their performance in relation to these areas.
Foviance has provided a taster of our findings with some points of interest highlighted. In addition, online accounts findings were elaborated on for demonstration purposes.