Mobile technology: speeds up and increases response

Everyone has their childhood fears of which some stay with you in adulthood, mine’s that of earthquakes, so much so that since a young age I’ve feared visiting San Francisco. Haiti on the other hand has always been on my ‘radar’ as a place where slavery is rife, as if that’s not bad enough; Haiti is then hit with a devastating earthquake. The horrific effect of the Haiti earthquake however has woken the world up to the plight of the poorest country in the western hemisphere and the humanitarian efforts to bring this devastated country back from the brink have been in effect worldwide. One of the fastest ways donations have been received towards the relief efforts, has been through mobile phones – simply by sending a text from our mobiles to a specific number.

The mobile world is growing, in the UK you can donate £5 directly to the DEC (Disasters Emergency Committee) Haiti appeal by sending an SMS and texting “GIVE” to 70077 (you are charged £5 and the cost of your standard network SMS charge). Social media websites have also greatly contributed and it is estimated that over £32m has already been raised in the UK alone through numerous fund raising initiatives.

Foviance is donating £50 for each registered participant for their Google Analytics Training, to the Haiti earthquake appeal. The online world is forever expanding and the importance of keeping track of all the traffic for businesses is too. Web analytics are going to be used more and more and marketers aren’t the only ones who know the importance of the analytical world.

I’ve signed up to the Google Analytics Training for this Wednesday and am pleased £50 will going to the Haiti appeal, an extremely worthy cause, now I’m off to send a few texts…