Meeting the challenge of social and mobile engagement

Richard Sedley, our Commercial Director, opened the Social Media & Mobile Engagement Directors Forum on Thursday with a fantastic presentation on Customer Engagement.

With the use of the internet and Google, customers can easily search for the cheapest, quickest and most convenient products and services out there, all at a click of a button. As customer expectations increase, companies are now feeling the need to deliver more and more. For example, the task of marketing has become harder as we now operate in such a transparent environment.

This is why the opportunities that unfold in the mobile sector are becoming areas that need to be addressed. Mobile is not the dumb internet; it has become so much more than just a phone.

A snapshot of why the future of engagement is mobile:

• Our level of attachment: It is without a doubt and worryingly our most personal relationship. With 67% of people taking their phone to bed with them, what other device has the ability to disrupt us in our sleep?
• Always by our side: Allows us to self-manage, wakes us up, alerts us for the dentist and provides instant access to the best things out there. There is no such thing as ‘dead time’ anymore; we always have something to do on our phone.
• Puts you in touch with new people: In a way that is socially acceptable and with people you might not normally engage with.

Take a look at the full presentation below.