Making social media pay
I recently created a slide pack intended to give you an overview of making social media pay. It is the biggest challenge today for social media, and according to Forrester’s 5 Eras of the Social Web, it is soon upon us. However I divulge my thoughts on what is undoubtedly the worst example of one of Britain’s cleverest media entrepreneurs getting it horribly wrong, Simon Cowell losing millions from Britain’s Got Talent!
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