Invasion of the marketers

It’s Sunday morning, and at 7.18am I am fast asleep. My alarm is set for 9am, but I don’t get to wait for the alarm to go off because I’m rudely awoken by a text message. It must be important, I think, for who would text so early on a Sunday? The answer is…my mobile phone provider. For some reason they seem to think it’s perfectly reasonable to send a text message at 7.18am on a Sunday, and the message is ‘no reply’ so I can’t even complain to them about it.

In my mind, text messages hold a certain level of importance, more so than e-mails, because we always have our phones on us. Therefore, if someone sends a text, it must be important, right? I’ve read that mobile marketing is on the increase (British Gas have been texting customers for over a year now), but at what cost to our privacy and sanity?

Customer satisfaction is part of customer experience, and I’m not currently happy with my mobile phone provider because I feel they have invaded not only my Sunday (day of rest!) but my personal domain. Hearing about some ‘not so special’ specials on my mobile holds no importance for me. Is there any place of sanctuary left for us anymore?

I have since tried to figure out how to ‘opt out’ of receiving text notifications from my mobile phone provider, but unfortunately haven’t found any options on the customer service number, and their website links aren’t working right now – I’ll have to remember to try again later…