Google ups the ante with the announcement of new enterprise class features

Google Analytics came out shouting “We are coming to get you” at the big 3 vendors (Oct 22nd) with the announcement of its new enterprise class features due to be released in the next coming weeks. Advanced Segmentation, custom reporting, a data export API and the long awaited integration with AdSense all feature on the list to really add some serious weight to the GA offering.

After IndexTools was acquired by Yahoo! and they announced that they would join Google in the “free tool” market space, we have been watching with eager eyes to see how Google would raise their game and from what we have seen so far it is a big improvement. The big win for most analysts will be the new Advanced Segmentation feature, which enables you to create your own dynamic custom segments based on multiple dimensions and/or metrics so you can properly slice and dice your data as you want it. Say goodbye to fixed dimensions and multiple profile settings and filters. If you want to find out more, Avinash Kaushik has written a great post teaching you how to become a segmentation ninja. Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

Custom reporting is also another big benefit with a drag and drop interface similar to that of IndexTools allowing you to choose the dimensions and metrics which you want to see in your report. Concerns over data privacy will also be put to rest with the introduction of a data export API, giving users more transparency over the data which Google holds. There is also some new eye candy for all you marketers out there with a funky motion chart to give a new twist to data visualisation.

Some of the features such as AdSense integration are still in private beta for the moment, but I can’t wait to get stuck in. Mamma’s got a brand new toy to play with!