Google Conversion University: The Four Parts of Web Optimization
This post originally appeared on Applied Insights’ blog. Foviance acquired Applied Insights in November 2008, with Neil Mason joining us as Director of Analytical Consulting. As part of this acquisition, we’ve incorporated Applied Insights’ blog into our own.
Neil Mason recently contributed an article to Google’s “Conversion University” on the need for a holistic approach to measuring online business performance. You can read it over at the Google Analytics Conversion University site.
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