Emetrics Marketing Optimization Summit, San Francisco, May 2008

This post originally appeared in Applied Insights’ events section. Foviance acquired Applied Insights in November 2008, with Neil Mason joining us as Director of Analytical Consulting. As part of this acquisition, we’ve incorporated Applied Insights’ events list into our own.

At this year’s Emetrics Summit in San Fransisco, Neil will be presenting a session in the “Advanced Analytics Track” entitled ‘Cutting through the NOISE: Applications of data mining and predictive analytics’.

The presentation will be looking at the application of techniques such as segmentation and propensity modelling to better understand website visitor behaviour.