Emetrics Marketing Optimisation Summit, London, May 2008

This post originally appeared in Applied Insights’ events section. Foviance acquired Applied Insights in November 2008, with Neil Mason joining us as Director of Analytical Consulting. As part of this acquisition, we’ve incorporated Applied Insights’ events list into our own.

This year Neil was invited by Jim Sterne to be the conference chairman and a keynote speaker the Emetrics Marketing Optimisation Summit in London.

As well as fronting up the proceedings over the two days and trying to keep the conference (and its speakers) on track, Neil delivered a keynote presentation looking at the development of web analytics and marketing optimisation practices within organisations called: “To Marketing Optimisation and Beyond!”