Google move into multi-variate testing

This post originally appeared on Applied Insights’ blog. Foviance acquired Applied Insights in November 2008, with Neil Mason joining us as Director of Analytical Consulting. As part of this acquisition, we’ve incorporated Applied Insights’ blog into our own.

Here in Washington, Google have just announced the launch of a new multi-variate testing service, Website Optimizer. It’s a beta launch at the moment and will only be open to a few advertisers. The service is free and will obviously mean that one of the concerns I have had about the cost/benefit balance of testing programmes here is the UK has largely gone away. No doubt more details soon.