Electric experiences, minus the shock!
The buzz around the office on Wednesday at Foviance was electric as journalists from the UK and Europe gathered to hear about our latest research into Electroencephalography (EEG). The research, commissioned by CA, tasked Foviance with proving or disproving the existence of ‘web stress’ – a term coined by them to describe the meaning the stress or displeasure a user experiences when faced with slow or poorly performing websites – and it produced some interesting findings and a wake up to call businesses that trade online.
The research, which was carried out at a university in Glasgow, used neurological measures EEG and Electrooculography (EOG) in tandem with behavioural analysis software to measure Webstress; this not only allowed us to see the user’s facial expression and what was going on the screen but also what was going on unseen, below the skin. This extra dimension afforded us fresh insight into the pitfalls that users experience when interacting with poorly performing sites.
This EEG cap was used tandem with behavioural analysis software
If you would like to find out more about this research you can download the white paper.
Or if you have any questions and would like to how we can help identify and overcome barriers with your online offering, please get in touch.
Read Wednesday’s press release or view promo video.