Customer demand drives innovation to save the planet

By David Bomphrey

The motor manufacture industry is in big trouble world wide. Massive losses and government bailouts abound. Why is this? Well there’s the credit crunch but there is also something else. For too long has this industry wallowed, almost gloated in some instances, about its indulgence and over use of diminishing resources. There is now a consumer reaction, partly as a result of higher fuel prices, though these have come down in recent months, and taxes but also as a result of big demand for smaller more efficient vehicles.

Toyota has responded with their new iQ. A review of which can be found in this video. It’s very like a Smart but better. This is an innovative car in many ways the increase in recycled materials and the innovative redesign of many mechanical parts to reduce size and therefore increase space.

Customer experience is a lot about how you feel about something. This car makes you feel special (smug?) through appealing to your sense of ethics but also because it’s innovative, and different, as well as a nice place to be.