Clearlybusiness chooses Foviance to increase customer conversion rates

London, UK, 26 March 2009 – Foviance, the expert in customer experience, has been selected by Clearlybusiness to help design a new, easy-to-use and intuitive external website for its credit service product, CREDITFOCUS. The new site will help Clearlybusiness to better service the needs of its customers.

CREDITFOCUS is an award-winning, unique web-based service specifically designed to protect SMEs from the risks of late payment and bad debts by allowing them to check, monitor and chase their business customers.

With Foviance’s consultancy, CREDITFOCUS now has a website that is easy to navigate and replaces the previous access page that contained limited information. The CREDITFOCUS website now showcases and visually brings to life the web-based service, customer feedback and press and award coverage. The new website contains a look and feel that better communicates the product encouraging new customers to sign-up as well as servicing existing ones to utilise the CREDITFOCUS service offerings.

Conrad Ford, Head of Existing Businesses at Clearlybusiness said: “In the current economic climate it is crucial that we upgrade the quality of our website to make it easier for our customers to find the information they need to utilise our services. We initially selected Foviance due to their market-leading position and high calibre of clients and we’ve continued to work with them for this project. We’ve been consistently delighted with insights beyond our expectations as Foviance’s consultancy has enabled measurable improvements in critical metrics such as our conversion ratios which mean that we can already say we’ve seen a clear return on our spend.”

Paul Blunden, CEO, Foviance, said: “Having worked with Clearlybusiness previously we understood how their business worked and made sure we were flexible and could deliver a website with all the specifications they needed within a short timeframe. We have a high success rate in developing websites that improve the customer experience and increase conversion rates and welcome Clearlybusiness to our roster of key financial sector customers.”

About Clearlybusiness
Clearlybusiness is an innovation unit of one of the world’s leading financial services companies. Clearlybusiness specialises in developing and providing software and services designed to ensure the growth, efficiency and success of SMEs. For further information please visit: www.clearlybusiness.com

Update: Clearlybusiness Case study now available
July 2009 CreditFocus won the “Best Use of Technology” award at the southern regional finals of the Orange National Business Awards

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