Chelsea fans chat away…

Whilst the multi-million pound Chelsea footballers were having their summer breaks (well the few English ones in the squad at least) the developers of the Chelsea website were hard at work. In July the redesigned site was launched with an emphasis on the social community, with a new area of the site called ‘The Shed’. This area of the site is aimed at promoting user generated content with chat, blog, rumour mill, polls and fan galleries. It also allows fans to ask the players questions in live web chats.

A friend on Saturday night was raving not only about their victory but also about the chatting that he had been involved in on the site before the game. Sites placing user generated content at the heart of a website is not new; I just think the opportunity in sports club sites is massive. There is a large loyal fan base that are more than happy to debate their latest club stories for hours, and this in turn spares them boring their non-Chelsea friends (like myself) in the pubs.

Any other football fans out there got some stories to tell about their club’s website?