Comments on: Chance finds with online shopping http://www.foviance.com/what-we-think/chance-finds-with-online-shopping/ Foviance is a ground-breaking customer experience consultancy, providing usability consulting services, web analytics, user experience and accessibility consultancy in London, UK. Wed, 03 Mar 2010 14:59:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ofer Deshe http://www.foviance.com/what-we-think/chance-finds-with-online-shopping/comment-page-1/#comment-6671 Ofer Deshe Tue, 20 Oct 2009 12:07:10 +0000 http://www.foviance.com/?p=6262#comment-6671 Thanks Gerry for an interesting comparison of high street and online shopping experiences. Of course, some of the attributes that we use for judging products (such as fit, taste, touch and smell) are not supported well online. However, for other products, online mechanisms have created new experiences and opportunities. I have recently worked on a project that analysed brand associations across channels. As a thought experiment I asked my colleague, Thibault Baradat-Bujoli, to create an illustration – What if Amazon had a shop on the high street? http://free.bou.me/bozo-shop/090722-thyb-bozo-shop-100dpi.jpg Whilst, the ideas in the above illustration are impractical, it demonstrates how well Amazon supports its customers in finding product related information and in discovering and exploring products through concepts that are not currently possible in the high street. Thanks Gerry for an interesting comparison of high street and online shopping experiences.

Of course, some of the attributes that we use for judging products (such as fit, taste, touch and smell) are not supported well online. However, for other products, online mechanisms have created new experiences and opportunities. I have recently worked on a project that analysed brand associations across channels. As a thought experiment I asked my colleague, Thibault Baradat-Bujoli, to create an illustration – What if Amazon had a shop on the high street?

http://free.bou.me/bozo-shop/090722-thyb-bozo-shop-100dpi.jpg

Whilst, the ideas in the above illustration are impractical, it demonstrates how well Amazon supports its customers in finding product related information and in discovering and exploring products through concepts that are not currently possible in the high street.

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