Applied Insights moves on

This post originally appeared on Applied Insights’ blog. Foviance acquired Applied Insights in November 2008, with Neil Mason joining us as Director of Analytical Consulting. As part of this acquisition, we’ve incorporated Applied Insights’ blog into our own.

It’s been a busy couple of weeks! Over the past few days we have been completing the transaction by which Foviance has acquired the business assets and brand of Applied Insights. I have joined Foviance as Director of Analytical Consulting and will be taking a seat on the Foviance Board. John is pursuing his own consultancy activities and will continue to work with us in the future. You can see the official press release here.

So what’s the background and what does all this mean?

Well, I’ve known the guys at Foviance for some time. We have and have had many common clients. Foviance is an excellent company and has a strong reputation in the market for customer experience consulting. They have been aware for some time that data, analytics and insight are critical to understanding the user experience and getting it right. The acquisition of an analytics consultancy like Applied Insights is a natural move in terms of developing the overall proposition. I’m delighted to be joining them and although it’s been less than a week, it feels good. One of the reasons why the fit with Foviance feels right is because we have common values and beliefs about what “good” looks like.

I’m heading up the analytics consulting team which is called Foviance Applied Insights. Maybe not a totally original name but “it does what it says on the tin”! In the team I will be bringing together the existing analytical capabilities of Foviance and Applied Insights and will be scaling and expanding our services over the coming months. In addition to Applied Insights core competencies in strategic analytics consulting, customer analytics, predictive analytics and optimisation we will be growing the existing capabilities within the Foviance team in web analytics consulting and developing our services around some of the core technologies out there such as Omniture, Google Analytics and others. It’s going to remain busy!

For me this is a really exciting move. With a core team in place and with the Foviance infrastructure behind us I’m looking forward to extending our capabilities, developing our ideas and continuing to offer quality consulting services and products. Look out for news either on this blog or on the main Foviance site.