Analytics and Behavioural Targeting: May 19, 2009

Foviance analytics consultant, Sean Burton, will be presenting at the The Hospital Club in Covent Garden on May 19th @3.30pm, as part of the Figaro Digital analytics and behavioural Targeting seminar.

Sean will be presenting on: Who are you & what are you doing?
Do you know your online customers? How many people have clicked on one of your promotions only to end up buying from a competitor?

Web analytics gives us the power to understand online behaviour like never before but few organisations rise to the challenge of understanding people not metrics.

Using analytics and data mining techniques can significantly improve the effectiveness of your marketing campaigns and result in significant customer retention. The question is no longer whether data can be used to drive online decisions but rather can you afford not to!