Amazon Kindle 2 To Be Unveiled
By Marty Carroll
Amazon is set to unveil the Kindle 2 today – Feb 9. E-books have enjoyed a few false dawns, but when one of the world’s most customer oriented brands gets in on the act things are a little different.
Quick quiz question? The most successful consumer electronics device in the last 10 years?
No prizes there….the ubiquitous iPod of course. The iPod launched in 2001 and in its first full year (2002) sold 378,000 units. But according to a leading analyst, Amazon sold 500,000 Kindles in its first full year of trading.
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What could be better than the planets two most customer-centric brands (Apple and Amazon) fighting it out for a share of the customer’s wallet?
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