Usability
Usability is fundamentally about return on investment (ROI). When you invest in creating a website or other digital service, you create the possibility for customers, staff or other user groups to interact directly with your organisation and business processes. But if they can’t use it, they won’t use it!
Foviance offers a full range of services that will cover all of your usability and user experience needs. At Foviance, we understand how these services add value to your business and pride ourselves on finding the right methodology to suit you.
We can conduct testing anywhere in the world, in our London-based usability labs, customers’ homes and offices (ethnographic research), online (through the latest in remote and automated technologies) or through our network of international partners. We also offer a range of training courses to empower your own team to make better informed decisions, improve business performance and customer service, and reduce development times.
Foviance’s usability services
Usability Audits
A Usability Audit provides a cost-effective method for gauging the overall usability of your offering. Such audits are generally used to quickly improve your offering’s general usability. These usability audits are sometimes referred to as a heuristic reviews or expert reviews.
The main benefits of a usability audit are:
- Major usability issues can be identified the without performing in-depth studies.
- Show-stopping usability issues can be resolved very quickly and cost effectively.
- Prioritisation of areas of your offering requiring redesign.
This type of usability service is ideal for:
- Companies wanting an initial assessment of how usable their offering is within a limited timeframe and budget.
- Companies looking for a high level review of their website to help inform improvements and changes.
For a fuller appraisal we recommend a Usability Evaluation.
Usability Evaluation
Improving the usability of your offering is a fast, cost-effective way to improve your competitive position.
A Usability Evaluation is conducted by having a representative sample of site users attempt to perform tasks typical of those users would be attempting in the real world. It provides insight into how specific elements of the interface impact the quality of the user experience by obtaining reliable and interpretable data.
We provide three key deliverables:
- Usability Report – detailed document outlining our methodology, results and their interpretation plus actionable recommendations.
- Video highlights – edited video clips of the most informative parts of the tests.
- Presentation – an oral presentation communicating the most important findings and recommendations.
Foviance uses the latest eye tracking technology to provide a deeper understanding of the issues encountered by customers. We can also help you reach a wider audience with our remote usability evaluation package
Foviance’s usability services help you acquire and retain customers whilst driving brand loyalty.