User Centred Design

Foviance has developed upon the tried and tested ‘user centred design’ methodology and developed a solution that even more closely meets the needs of customers. By incorporating our capabilities in data analytics, social media, insight and governance we provide a comprehensive solution that will work for design and marketing teams.

User Centered Design focuses specifically on the following areas:

• Business goals, funding, politics, culture, technology, channels, resources and constraints
• Users – Audience, tasks, needs, information seeking behaviour, experience
• Site & Content – Documents/data types, content objects, volume, existing structure
• Measurement, effectiveness, and governance

The benefits of Foviance multichannel customer experience blueprint solution are:

• Foviance were involved in the development of the original ISO standard that user centred design is based on and continues to be involved on the ISO committee through Simon Raistrick which means we are at the centre of the latest thinking
• Foviance integrates the insight and analytical capabilities it has within the user centred design solution which provides a more robust and measureable design
• Our designs deliver results: one gaming client experiencing a more than 50% uplift in conversion through the new website