Audience segmentation and personas

Foviance integrates customer segmentation data into the persona development process to create a set of fictional characters that communicates the primary characteristics of a group of users. The segmented personas provide a constant reminder of the users, their values, attitudes, opinions and interactions, which can be used throughout the company in marketing, product development and design.

The benefits of Foviance approach to audience segmentation and personas are:

• Rigorous audience segmentation underpins the personas so that they will connect the needs of both marketing and design
• Striking visualisation helps bring the segmented personas to life making them a more effective tool when considering audience requirements
• Our customer insight, user experience and design teams work together to deliver a complete solution which requires no further additions