Usability Testing

Usability Testing

Usability Testing provides actionable recommendations to help companies improve the ROI of digital marketing initiatives, whether through an increase in conversion, in the number of returning site visitors or in reducing calls to customer support.
Usability Testing consists of having a representative sample of users individually attempt to perform one or more typical real world tasks while verbalising their thoughts. Foviance observes and records these interactions, which provide reliable insights into how specific elements of the interface impact the quality of the user experience. In some cases eye-tracking is also used. Foviance’s purpose built labs enable clients to watch and listen to the group in comfort and without intruding on the proceedings.

This can be carried out using mock-ups and sketches or on a fully functional prototype or live web site or application, depending on the product cycle.

An ‘Express’ version of this can be carried out to fit in with Agile development cycles. Usability tests can also be administered across a wider audience using remote usability testing methods.

The deliverable is a Usability report describing the Foviance methodology, presenting the results in detail, including severity ratings, and providing actionable recommendations. Video highlights of the evaluations are available as an option. The main findings and recommendations may also be presented in a workshop format.