Multivariate testing & analysis (MVT)

Multivariate testing & analysis (MVT)

Success online today can depend on very small variations in conversions. MVT offers a way of testing for the optimal design so that the most appropriate offer or content is served to the most appropriate audience, for optimal performance.

It is a purely data driven method for optimising a web-site, involving automated tests on a particular page or area of a site containing multiple elements. The MVT tool tests all possible combinations of elements against predefined success criteria and identifies the most successful one. To offer these benefits the tests must be well designed, correctly implemented and delivered.

Foviance MVT services offer a robust methodology to ensure clients benefit from the most appropriate technology and suitable approach given their business needs.