International Usability Testing

International Usability Testing

Many companies today operate on a global scale and need to test the usability of their designs across the markets in which they operate in order to meet the needs of local cultures. Understanding local issues – whether cultural, economic or political – is critical to their success. Similarly, prototypes need to be validated before launch and new designs tested.

International usability studies are complex and Foviance has developed a particular expertise in managing multinational projects thanks to its multilingual consultants (Foviance consultants speak over 10 languages) and a network of local partners in over 50 countries. This extends to local user testing, focus groups, ethnographic studies and panel based remote user testing and surveys.

The deliverable for international User testing is a cross-country report where more than one country was involved, and one or more detailed country-specific report, containing key findings, severity ratings, various graphical representations of the data, selected quotes and actionable recommendations.