Information Architecture

Information Architecture (IA)

Most people have had the frustrating experience of trying to find information or products on the Internet and not succeeding. This can have a significant impact on business performance in many ways, through loss of conversions or negative social media feedback for example.

Organising and structuring vast amounts of information, features and functionality so that they are intuitive for current users and are scalable for the future is the challenge Foviance solves for clients. This helps ensure a great customer experience that will enhance business performance. We use a variety of tools, depending on the initial brief and objectives of the project. A typical example might be:

• a content audit of the current site(s)
• a content matrix, documenting and categorising the current content according to type and subject, and any new content.
• a card sort, providing a set of category labels and groupings that make up a new taxonomy that informs the complete structure of the new site.
• a site map, visually representing the new structure

Typical deliverables may include card sorting output, content matrix, and site map in graphical format.