Focus Groups & User Groups

Focus Groups & User Groups

Focus groups are used to assess and investigate a variety of qualitative user needs, feelings, expectations or even creative processes. They can take place at the beginning of a project to identify requirements or after implementation to identify potential improvements.

Participants, usually representative of one or more market segments, engage in a discussion moderated by a highly experienced Foviance consultant. Group dynamics bring out users’ spontaneous reactions and ideas in a way one-to-one testing does not, so Foviance often recommends using both when a complementary approach is required.
Foviance’s purpose built labs enable clients to watch and listen to the group in comfort and without intruding on the proceedings.

Foviance offers different kinds of focus groups depending largely on the emphasis of the user research: traditional groups with 8 or so participants; mini-groups with 4 or so participants for more focused investigation; trios for some specific cases (such as comparing three competing services) and user groups – which can be either standard or mini – in which one or more users also carry out one or more tasks.

The deliverable is a report detailing the findings as well as highlights from the sessions, which are often presented in workshop.