Measuring Web Effectiveness

This workshop is designed to make you aware of the different tools and services for measuring the impact of your digital marketing activity as well as giving you a process for implementing an effective web measurement strategy.

Key web analytics subjects covered:

• How different types of information are collected
• Principal web measurement types
• Implementing a Web Measurement Framework
• Understand how to use multiple data sources
• Practice what you have learnt through interactive case studies and exercises

Workshop can be fully tailored to your organisation’s needs and are delivered in a variety of formats from a simple 2 hour seminar to a full day interactive workshop.