Customer Insight

Foviance has grown its expertise in Customer Insight projects for several years now, running both standalone projects such as online satisfaction surveys for a major high street bank, and smaller projects as part of wider, customer focus programmes. Foviance experts with a background in traditional Market Research carry out both quantitative and qualitative analysis of customers, industry, competitors or technology using rigorous research techniques and best practices including more recent research approaches such as social media listening.

Foviance prides itself on its ability to maximise the benefit of these research approaches through its developed solutions which combine customer research with other tools such as website analytics, customer journey analysis and usability testing to create solutions that help our clients drive improvement in customer experience throughout their organisation.