Looking for Applied Insights? Welcome to Foviance.
Applied Insights was acquired by Foviance in November 2008 with Neil Mason joining the Foviance board as Director of Analytical Consulting. We're proud to be one of the UK's leading customer experience and analytics consultancies. Learn more about our analytics consultancy, or get in contact to see how we can help your business.
Predictive Analytics
Predictive analytics is a set of analytical techniques to enable us to predict future events, based on historical data.
We use advanced statistical and modelling techniques (such as regression analysis, decision trees and neural networks) to help businesses make better, more informed, business decisions.
By ‘joining up’ data from both offline and online worlds, we help clients gain real customer insight from their data and enable businesses to optimise their marketing budgets.
Helping your business make better decisions
Predictive analytics helps you answer questions such as:
- Which customers are likely to churn?
- What will happen if I increase my marketing spend in a particular channel by 20%?
- What sequence of events on the website is likely to result in a sale?
- Which transactions are likely to be fraud?
Get the joined up view of your customer data and make better, more profitable business decisions.
Get the joined up view of your customer data and make better, more profitable business decisions.