Twitter

By Chris Holmes

For a long time now, fans and foes of Twitter have speculated on how the site will make money. Well, for those of you who haven’t yet heard, you might want to brace yourself as Twitter has finally unveiled its plan  to make money, and it will be through (drum roll please) advertising! Read more…

By Billie Andersen

Johannes Leonardo has launched a mysterious and (potentially) engaging social advertising campaign around New York and it will be interesting to see how New Yorkers respond to it. Read more…

By Billie Andersen

An article was published the other day that questioned how worthwhile it was for companies to spend money on social media , in light of a new report that discussed the predicted increase in social media spend in 2010. According to the article, companies have spent more time on social media this year than ever before and that more companies are focusing on this medium as a marketing strategy.  
Read more…

In this podcast with Ashley Friedlein, CEO of Econsultancy, we discussed digital marketing in social media, specifically Twitter.

Interview with Ashley Friedleing, CEO of Econsultancy

• Episode title: An interview with Ashley Friedlein
• Episode number: 4
• Series: Expert Interviews
• Duration: 27 minutes

Listen now:

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Or, Download the Ashley Friedlein podcast (12mb)

An abridged version of the conversation between Ashley Friedlein and Paul Blunden can be read in our August Newsletter.

Alternatively you can also read the Podcast transcript

This article, written by Catriona Campbell was originally published on iabuk.net and is republished here with permission.

According to the noted neuroscientist Baronness Susan Greenfield, the human brain until the age of ten has the capacity to learn at astonishing rates in comparison to later years. No-one really knows how our learning process is slowed after the age of ten, but slow it does. It is almost as though it has programmed itself, and now just needs refining. Read more…

The current social media consumption chart looks like this according to Forrester.

At a high level it means that there are currently few people creating the content on the social media sites, but a great deal consuming the content that is created. On the one hand this could be explained as behaviour that should be expected. As general consumers have not hitherto intended to submit journalistic quality copy until social media’s advent, so they may be quite rightly reticent about producing content for public consumption. Read more…

By Billie Andersen

Calculating the return on investment when using social media can be tricky. The inability to measure its impact can be a huge barrier for companies wishing to employ social media. And for those who do use social media in their business, it’s difficult to see how well, or indeed, how badly, a campaign is going. Read more…

Ashley Friedlein is founder and CEO of Econsultancy. In the latest Foviance podcast, we discussed digital marketing in social media.  Read more…