Social Networking

Facebook turned six recently and celebrated the milestone by giving its homepage yet another makeover, this time to “improve navigation to and discovery of commonly used features”. Six years is a long time on the interweb but, even still, Facebook has made impressive and significant gains in that time. It currently sits at number four on the list of biggest names on the web (behind Google, Microsoft and Yahoo, respectively) and with over 350 million users (and growing fast) it is poised to very soon become number three. It’s become the “face”, as it were, of the social media space, if not the brain. Read more…

In response to NMA article, 21 January 2010 Peter McCormack, co-founder of McCormack and Morrison, makes some interesting points in his opinion piece in published in NMA 21st January.

If brands are truly throwing away their traditional marketing campaigns in favour of third party channels such as Facebook then I would agree it is unwise – but only ‘today‘. Because today you cannot connect the dots and establish the identity of twitter’ers and other anonymous users of social networks, but that will not always be the case. There will come a time when total transparency exists online and your anonymity will be lost. Read more…

This article, written by Catriona Campbell was originally published on iabuk.net and is republished here with permission.

According to the noted neuroscientist Baronness Susan Greenfield, the human brain until the age of ten has the capacity to learn at astonishing rates in comparison to later years. No-one really knows how our learning process is slowed after the age of ten, but slow it does. It is almost as though it has programmed itself, and now just needs refining. Read more…

The current social media consumption chart looks like this according to Forrester.

At a high level it means that there are currently few people creating the content on the social media sites, but a great deal consuming the content that is created. On the one hand this could be explained as behaviour that should be expected. As general consumers have not hitherto intended to submit journalistic quality copy until social media’s advent, so they may be quite rightly reticent about producing content for public consumption. Read more…

Since the advent of the internet, the ways in which people choose to communicate have changed dramatically. With the evolution of social media, these changes have accelerated even faster. Read more…

Angel Gambino, Ex founder of Bebo – Global VP of Music & Content, as an acclaimed social media expert in the music, media and technology industries, Angel is now an advisor. Read more…

I recently created a slide pack intended to give you an overview of making social media pay. It is the biggest challenge today for social media, and according to Forrester’s 5 Eras of the Social Web, it is soon upon us. Read more…

Jason Spencer is the managing director of Millward Brown in Shanghai. In the latest Foviance podcast, we discussed customer experience and digital marketing in China. Read more…